Keyword Research
Before you start on a new video, use the Google keyword research website to uncover ideas for the subject of your next video. If you’re new at this, search for keywords and pick some that get 500-1000 searches a month. Focus on one keyword phrase per video you create, so just pick one to start with, but get a few related one to use as keywords in your video meta data.
Now, with your selected keyword, paste it into Google search and see how many web page results there are for it. You ideally want keywords/phrases that get less than about 40,000 keywords a month, otherwise head back to the keyword tool to find less competitive phrases.
Create a Video about the Keyword
At this point you just need to make your video using whatever techniques you usually take, just make sure the video is relevant to the keyword.
Upload to Youtube
Publish your video to YouTube, create a cool title for it that will make people want to click and watch it. Use one of the keywords you found in the title if it fits in naturally (it should).
Create a description for the video and include keywords if they naturally fit in your writing. Don’t go overboard though – you shouldn’t repeat keywords here and you want a ratio of about 2 sentences to one keyword in the description.
Lastly, add all the keywords as tags, your video is now setup for relevancy to your keywords.
Get Backlinks!
Now your video is uploaded, you should slowly build backlinks (increasing up to 10 a week) until your video ranks highly in either YouTube or Google’s search results.
You can of course send the video out to email subscribers, via Twitter or over Facebook.
I've also published an extensive, 2500 word guide to Video SEO for YouTube on my main blog which you can check out
Easy Backlinks with OneHourLinks.com
OneHourLinks.com allows you to generate hundreds of backlinks at a very cheap price – they are well worth using to start generating simple, lower value links. Here you can paste the URL to your video and the keyword you picked in step 1.
Backlinks through Article Marketing
Writing short, 500 word articles and posting them in article directories is a simple way to quickly build backlinks to your videos. Here’s a list of good article directories you can use, try and aim for one article per site here -
Publish your video to YouTube, create a cool title for it that will make people want to click and watch it. Use one of the keywords you found in the title if it fits in naturally (it should).
Create a description for the video and include keywords if they naturally fit in your writing. Don’t go overboard though – you shouldn’t repeat keywords here and you want a ratio of about 2 sentences to one keyword in the description.
Lastly, add all the keywords as tags, your video is now setup for relevancy to your keywords.
Get Backlinks!
Now your video is uploaded, you should slowly build backlinks (increasing up to 10 a week) until your video ranks highly in either YouTube or Google’s search results.
You can of course send the video out to email subscribers, via Twitter or over Facebook.
I've also published an extensive, 2500 word guide to Video SEO for YouTube on my main blog which you can check out
Easy Backlinks with OneHourLinks.com
OneHourLinks.com allows you to generate hundreds of backlinks at a very cheap price – they are well worth using to start generating simple, lower value links. Here you can paste the URL to your video and the keyword you picked in step 1.
Backlinks through Article Marketing
Writing short, 500 word articles and posting them in article directories is a simple way to quickly build backlinks to your videos. Here’s a list of good article directories you can use, try and aim for one article per site here -
As well as article directories, publish unique articles to web 2 sites such as blogger, squiddoo, wordpress.org and hubspot.
Embeds via Web 2.0 sites
With Web 2.0 / Blogging platforms like Squidoo and Blogger, it’s really important that you actually embed the video as well as link to it. You want to send “signals” to YouTube that the video is getting a spread of both backlinks AND embeds. It’s not natural that a video would just get backlinks.
Backlink the Backlinks!
Now you’ve got a spread of articles/web 2 sites, you should go back to onehourbacklinks and actually create backlinks to them. This may seem like a waste of time, but it actually boosts the pagerank of those pages, which in turn pass them onto your video page.
What To Do Next
Follow these steps for keywords that aren’t too competitive, and I guarantee you’ll achieve search rankings in YouTube/Google which will provide you with a nice trickle of consistant view to your videos.
With each new viewer, try to encourage them to subscribe to your channel, then you’ll find it easier to bring those viewers back to your new videos each time.
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